Marketing 101: Tips

Marketing 101: Tips

Marketing can make a tremendous impact on your school’s image and reputation. We know proper marketing is surely no easy task, and having a strong marketing plan can, without a doubt, help you optimize your school’s strategies, outreach, and impact. Here are some tips and tricks to help you succeed!


It is key for every school to have the following:

  • An engaging website with consistent content. Sharing positive news and events, as well as keeping the school’s mission and values shown, is a great way to increase your school website’s traffic. Think of your school’s website as an online brochure for prospective students.
  • High quality photos and logo. It shows some exclusivity!
  • A kid friendly decor. A friendly and appealing design can showcase a reflection of what your school represents.

Sometimes, it’s the small things that can make a world of a difference. Consider investing in the following to bump up your marketing tactics:

  • Glossy one-sheet
  • Brochure
  • Signage
  • Newsletter
  • School mobile app
  • Door hangers
  • Direct mail-ins

Most importantly, launch your marketing efforts by:

  • Offering school tours, open houses, and shadow days.
  • Participating in recruitment fairs.
  • Initiating door-to-door recruitment efforts.
  • Sending a direct mail or email campaign.
  • Obtaining the help of a marketing professional.
  • Do be consistent when describing your school to others.
  • Do use photos of your students, teachers, and parents (be sure they are approved before doing so). Ensure that the high quality photos reflect your school’s diversity.
  • Do feature testimonials from students, parents, and teachers on your school’s website.
  • Do emphasize the safe environment that your school provides.
  • Don’t use acronyms or jargon.
  • Don’t make grammar or spelling errors.
  • Don’t embellish your program or school.
  • Don’t make depreciating remarks or comments about other schools.
  • Don’t use poor quality photos.